How to Plan a Successful Roadshow Event
Roadshow events take your brand on the road; and, you guessed it – they make an entertaining show out of your company and its message. Because of their personal, interactive formats, roadshows are an excellent way to boost public awareness of your business and connect with current and future customers.
Below, we’ll look at why you might want to give the roadshow format a try and five essential tips for planning an excellent roadshow.
Give the Roadshow Format a Try
Businesses do roadshows for different reasons. Sometimes it’s just because they want to connect with their customers on a more personal level. At other times it’s because the only way they can demonstrate their products and services is to do it in person.
Regardless of why you’re considering a roadshow for your brand, Marketo.com has identified four general roadshow benefits that you can expect:
an opportunity to build face-to-face, meaningful relationships with new and existing customers;
an increase in demand for your products and services in previously uncharted regions;
a public relations strategy boost by connecting with people, entertaining them and helping them feel good about your business and its message; and
expanded awareness of your products and services.
5 Essential Tips for Planning an Excellent Roadshow
Roadshows could be local, national or international. You can have a one-off event or a series of events. Whatever vision you have for your roadshow, consider these five tips when planning it:
Choose your locations wisely: Do your market research and go to where you have customers or where you want to have customers. Essentially, you’ll want to go to locations where you have the most customers or where you have the most potential customers.
Entertain your audience: Your roadshow needs to be a “show” that entertains, excites and educates your audience and customers. Consider recruiting some professional entertainers who can make things fun while giving airtime to your sales team for product demonstrations and connecting with customers. You might also want to consider magicians who interact with attendees, comedians, musicians, and audience competitions. If your roadshow will draw a large crowd, here as some fun, interactive ways to entertain large groups of people.
Select the right time: If there’s a large event that will attract people interested in your product or services – consider presenting your roadshow where the event attendees will be gathering. On another timing note, don’t schedule your roadshow outside during particularly hot or cold times of the year. Try Weather Spark as a resource for checking the typical weather for different areas and times of year.
Invite the right people: While it could feel like your roadshow is more successful with a bigger audience, it’s vital to invite the right people to your show. That means you should focus on existing customers and potential customers who fit the right profile.
Don’t forget to promote your roadshow: Enlist your marketing team – or an external marketing firm and publicist – to get your roadshow as much promotion as possible. Consider promising gifts and prizes to generate as much excitement as possible.
Host Your Roadshow in Los Angeles with Magic Box @ The Reef
At Magic Box @ The Reef, we provide services for all types of events, conferences, roadshows and more. As the premier events services provider in the Downtown Los Angeles area, we look forward to discussing your roadshow event plans with you – so you can make it the best show your current and future customers have ever seen!
Biography
Jeremy Hillpot’s background in consumer-investor fraud litigation provides a unique perspective on a vast array of topics including event production, website technology, investments, startups, cryptocurrencies, and the law. Contact Jeremy at legalwritingFINRA.com or [email protected].
Sources:
https://www.eventbrite.com/blog/entertainment-ideas-corporate-event-ds00/