The unconventional convention center.
Magic Box is a full-service event campus in Downtown Los Angeles: space, team, and technology under one roof.
Built for experiences, not just events.
Most venues hand you four walls and a key. Magic Box hands you a campus: 220,000 square feet of configurable indoor and outdoor space, and a team that builds the experience inside it. From executive gatherings and product launches to exhibitions, festivals, and immersive brand activations, Magic Box is engineered to flex.
But the space is only the start. What sets Magic Box apart is everything beyond the venue: integrated event management, experiential and agency services, exhibitor services, technical infrastructure, and production, plus complimentary access to ShoSoft™, our event-management software. One campus, one team, one point of contact.
120,000
Indoor Sq Ft · 3 Levels100,000
Outdoor Sq Ft1,100
Parking SpacesIn-House
Creative · Non-Union
Right in the heart of Downtown LA.
Magic Box is a landmark creative building at 1933 S Broadway, steps from the LA Convention Center and Crypto Arena and minutes from the 10 and 110. An iconic billboard with digital screens puts your brand above the skyline.
Questions, answered.
Non-union, which keeps rates competitive and scheduling flexible for your production team.
Access to the space, built-in power, internet, and security infrastructure, and complimentary use of ShoSoft™, our event-management platform.
High-capacity internet and in-house AV expertise are built into every space, with dedicated technical support available.
We work with a network of preferred caterers and can also accommodate outside catering with advance coordination.
Event parking is $25, with 1,100 on-site spaces across two private lots.
We recommend booking three to six months ahead for larger activations, though availability varies by season.
