A neon-lit walk-through tunnel entrance at SEPHORiA inside Magic Box
Spotlight · SEPHORiA · With Jack Morton

SEPHORiA, the ultimate beauty experience.

In Downtown Los Angeles, Magic Box hosted SEPHORiA, Sephora's flagship immersive beauty event, bringing together the world's leading beauty brands through unforgettable interactive experiences.

220,000 SF CampusFull Venue TakeoverWith Jack Morton
The Brief

A multi-brand immersive experience.

For Sephora, Magic Box transformed the venue into a multi-brand immersive experience spanning multiple floors, where dozens of beauty brands delivered immersive environments, educational programming, live demonstrations, and interactive guest experiences.

Working alongside experiential agency Jack Morton Worldwide, Magic Box managed the on-site execution, including venue operations, technical infrastructure, logistics, security, housekeeping, exhibitor services, production coordination, and guest flow.

From load-in through strike, our team worked in tandem with Jack Morton to bring the experience to life and ensure each activation operated seamlessly across the venue.

Multi-DayMulti-Brand ExperienceImmersive ActivationsEducation
The Footprint

Spaces used.

First Floor →

Activation Halls A & B

The immersive rooms 2 × 15,000 SF
First Floor →

Lobby

Registration 6,000 SF
First Floor →

The Portal

Box office + merch 3,500 SF
Lower Level →

Program Halls A & B

Masterclasses 2 × 6,000 SF
Inside The Build

Every room a different world.

Panel discussion on stage at SEPHORiA A model posing inside a pink-lit photo installation Attendees walking through a colorful arched hallway A bright pink themed room entrance at SEPHORiA Guests checking in at a themed registration desk Attendees exploring a SEPHORiA branded room

Let's
Make
Magic

Magic Box Event Campus

Contact us to learn more about availability
or schedule a walkthrough.

Download the decks.
Venue Handbook Experiential Exhibitor
Book Your Event Explore The Venue
1933 S Broadway, Los Angeles, CA 90007magicboxla.com